In December 2014, Última Curva came into existence as a media outlet determined to shatter conventional norms. Its mission was always to stand out from the crowd, using a blend of comics, cartoons, and unconventional journalism to delve into the personalities hidden behind racing helmets. At its inception, the primary goal was to accompany Colombian racing drivers who were making their mark on the international motorsport scene, with a strong focus on the Indycar series. What set Última Curva apart was its whimsical and offbeat approach, employing comics to narrate each race weekend’s events and actions in a manner that was both unconventional and comical.
This distinctive and entertaining style was crafted with the intention of bringing fans closer to the world of motorsport and igniting a passion for the sport, much like the effect Juan Pablo Montoya had after his stints in the now-defunct CART (Indycar today) and the Formula 1. As time progressed, Última Curva expanded its coverage to encompass new global racing categories. It started with the emerging Formula E series in 2014, introducing this innovative format of competition. Later, Nascar and Formula 1 also fell under its purview, with the aid of cartoons to summarize each exhilarating race weekend.
In parallel, Última Curva made its official debut as a conventional media outlet by actively participating in press activities at the Tocancipá Autodrome, the epicenter of Colombian motorsport. This venue hosts a multitude of racing categories, including TC2000, the National Motorsport Championship (CNA), and the National Tractor-Trailer Grand Prix (GPNT), among others. It was at this track that a novel concept for Última Curva began to take shape: that of being a dedicated press office. Preliminary trials were conducted with local racers in the aforementioned categories.
This invaluable hands-on experience allowed Última Curva to identify a promising business opportunity. It aimed to be more than just a press office; it sought to provide a unique service that could extend beyond conventional boundaries. This vision encompassed a broader portfolio capable of not only showcasing professional achievements but also unveiling the human side of each racer and team, thereby generating unparalleled and top-tier content suitable for both traditional and digital media channels.
Since those early days, Última Curva has diligently worked to refine its concept, closely tracking personal endeavors such as that of Jesse Carrasquedo, a karting sensation from Mexico. His social media presence is expertly managed by Pablo Vallejo in collaboration with HiOwl Media. Pablo, the brain behind Última Curva, is a seasoned publicist and Community Manager with over five years of experience, managing the digital presence of various brands in Colombia. The success story of this young Mexican pilot is the catalyst that propelled Última Curva to structure its service portfolio, identifying needs and opportunities among potential clients.
As Última Curva celebrates its eighth anniversary, the vision is to establish a dynamic press office or agency. This ambitious project aims to take root in Europe, the epicenter of motorsport, boasting numerous karting, touring car, and formula championships. This continent presents a promising market for this project, and direct engagement will be pursued to introduce the comprehensive service portfolio. The goal is to give the green light to this initiative, starting with both budding talents and seasoned veterans who grace the tracks of Europe’s diverse racing circuits.
Última Curva 